Archer Corporate Services
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Dramamine

 
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Dramamine– Catherine Badillo, BRAND MANAGER-DIGESTIVE

“I appreciate the effort that the ACS team put into the design, very innovative and exactly what my retailers have been asking for!  The cost reduction is a great bonus that will allow us to send additional samples.  Thank you!”

 

Dramamine Counter Display

The Challenge

The Challenge

• Reduce display size to maximize pharmacy counter space
• Incorporate coupon tearpad as part of the design

The ACS Solution

The ACS Solution

• Team collaboration
• Materials research
• Packaging design (graphics and structure) and production

The Results

The Results

• Reduced display length by 6 inches
• Attached coupon tearpad with foldout panel to ensure ease of setup
at the pharmacy
• Fold up top display to
maximize branding
• ACS’ design saved our Dramamine client $1.50 per display and an average of over $3.00 per shipment in transportation cost