Archer Corporate Services
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Summers Eve

 
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Summer’s Eve– Ryan Olson, BRAND MANAGER-WOMEN’S HEALTH

 “Listening to your clients, understanding the marketing campaigns goals and executing with fresh, innovative recommendations is what makes ACS a great partner!  Thank you!”

 

Summer’s Eve Counter Display


The Challenge

The Challenge

• Increase product awareness to a younger demographic
• Reduce program cost to increase the sampling area

The ACS Solution

The ACS Solution

• Team collaboration
• Market research
• Packaging design (graphics and structure) and production

The Results

The Results

• Reengineered the size of the display to decrease print and shipping cost
• Recommended adding on campus college clinics and Planned Parenthood locations to increase awareness to a younger demographic
• Recommended reducing the number of displays sent from 4 displays to 2 displays and adding “refill packs” for replenishment
• ACS’ design and recommendations saved the client an average of $6.20 per shipment allowing Summer’s Eve to reach an additional 2,961 locations