Archer Corporate Services
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General Motors

 
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General Motors– -The GM Card

“The packaging provides instant brand recognition at the dealership level!”


 

GM Card Green Box

The Challenge

The Challenge

• Improve dealer visibility by differentiation
• Improve GM Card branding and overall presentation

The ACS Solution

The ACS Solution

• Team collaboration
• Materials research
• Packaging color design

The Results

The Results

• Reduction in non received goods
• Box provides instant recognition to GM Dealers for GM Card Items
• Over 50,000 cards issued through 2018